The Toy Retailers Association represents 75% of the UK toy trade and can therefore advise you on what the popular (toy) gifts are going to be this year. This could be an additional marketing opportunity for you. The association shows an all-up list of Top Toys (below) and Top Toys by categories such as boys, girls, pre-school,games, creative, construction & cool & hot. The common trend between the top toys seems to be a ‘technological twist’ (more noisy toys for my two year old nephew!)

The Independent reports on the lists as following: ‘For boys there are a number of traditional toys which generally fall into two categories: constructive and destructive’

Overall top 12 UK Dream Toys

1. Doggie Doo from John Adams Leisure Ltd
2. Fijit Friends from Mattel
3. Fireman Sam – Pontypandy Multi Rescue Set from Character Options
4. Kidizoom Twist from Vtech
5. LeapPad Explorer from Leapfrog Toys
6. Lets Rock Elmo from Hasbro
7. Milky the Bunny from Flair Leisure Products Plc
8. Monster High Lagoona’s Hydration Station from Mattel
9. Moshling Treehouse from Vivid Imaginations
10. Nerf Vortex Nitron Blaster from Hasbro
11. Ninjago Fire Temple from LEGO Company Ltd
12. Star Wars Ultimate Force Tech Lightsaber Assortment from Hasbro